Page 18 - Pure Magazine Issue 2

3 Picking off the low hanging fruit

Now, the more exposure you get away from
the traditional press, the more credibility
you’re building. What this means is that when
it’s your time to contact journalists for press
coverage, you can mention other places
you’ve featured and your position will be
stronger for it. So, it pays to find easy wins to
help cement your place as an expert in your
niche.

A great place to start is to be a guest blogger
on other blogs in your field of expertise.
There’s lots of opportunities to contribute and
Twitter is a good place to find them. You will
get an introduction on each blog and your
contact details too.

Guest podcasting is also very effective as is
Julie Brown
being interviewed on YouTube.
Transformational Writer, Business Coach and

Press Coverage Expert
Networking can offer collaborations with

other business owners – don’t be shy to ask
Find me at:
them if you can be involved if the content you
www.writelittlemadam.com
can offer is relevant to them. Reciprocating
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will not only cement your relationship but will
www.instagram.com/writelittlemadam
give you free content too.
www.twitter.com/writemadam