Page 88 - FASTSIGNS Case Study Book

INTERNATIONAL

12RND Fitness FITNESS AND REC SPORTS CENTRES

Signage Solutions that Punch Above their Weight
The Challenge Frosted windows were installed to ensure privacy
12RND Fitness approached SIGNWAVE Newcastle for the members and staff, as well as feature the
®
to get them noticed ahead of their new concept 12RND Fitness logo and a digital display .
fitness centre launch, as well as to create an interesting
and welcoming décor that also served as a functional The Result
space for staff. The result was an exciting, successful grand
opening and the gym received its first 50 members
The Solution in around two to three weeks .
Before the gym was operational, 12RND Fitness
had a pop-up store within a shopping centre. They “This project was so successful and rewarding for
took the centre by storm with promotional materials, both the client and ourselves,” said SIGNWAVE’s
such as a custom-designed tablecloth, a retractable June White . “We began and maintained such a
banner, A-frames with changeable panels, flyers great relationship with 12RND Fitness that we
and other smaller items like business cards and have continued to work with them on a monthly
posters . basis since launch in August 2016 . The business
has become so well-known and so popular that
Within the gym, a motivating and fun environment they are opening a second gym in Lambton, NSW,
for gym-goers was created with décor applications and we have already started working on the
designed around the motivating concept of working signage . Time for round two!”
out like boxer Danny Green, using a full-colour ®
wallpaper print and signage to highlight equipment *This project was completed by SIGNWAVE Newcastle.
and workout stations.

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