Page 87 - FASTSIGNS Case Study Book

INTERNATIONAL

Bootcamp Pilates FITNESS AND REC SPORTS CENTRES

Workout Facility Repositions Brand to Attract New Clientele

The Challenge Internally, signage focused on the use of colourful wall
Launched in 2005, Bootcamp Pilates is a pioneer of graphics, using digitally printed vinyl to create feature
Dynamic Reformer Pilates . Aware of the ‘military walls which were positioned in areas such as receptions,
connotations’ the word bootcamp can evoke, Bootcamp which aim to instantly invigorate and energize visitors .
Pilates wanted to rebrand their interior and exterior Whilst ‘bold’ was a key feature to temper the design, cut
spaces, position their brand in the more affluent frosted vinyl was used on glass partitions to incorporate
sector of the health and fitness industry and attract a the rebrand design but in a more subtle way. Directional
new clientele . signage was also worked into the signage using cut vinyl
applied directly to interior walls .
The Solution
Based on the rebrand specification for multiple sites, The Result
FASTSIGNS proposed ideas for how the bold logo, FASTSIGNS project managed the installation of signage
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pattern and color pallet could be developed into signage, across multiple sites, coordinating with numerous points
taking into consideration the available space at each site. of contact. The results deliver a high-impact visual for
Bootcamp Pilates, creating a unified brand that stands
For the exterior signage, using features of the building out from the crowd, attracting a high-end clientele,
and of the brand helped identify the business. They used effectively positioning the business in the luxury health
one-way vision vinyl on windows, which looked out onto and fitness sector.
streets, effectively providing privacy. This also let natural
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light in and made use of the bold brand pattern with a *This project was completed by FASTSIGNS Hammersmith.
vivid statement .

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