Page 86 - FASTSIGNS Case Study Book

INTERNATIONAL

Sweat Gym FITNESS AND REC SPORTS CENTRES

Launching a New Gym Facility with Signs and Graphics
The Challenge Internally, in vivid shades against a gray backdrop, Sweat’s
Sweat Gym needed to translate their brand into visual brand graphics were used to create signs that suited the
communications elements at their new facility. gym’s energetic atmosphere and extended to the décor.
Motivational quotes to promote exercise and a ‘feel good’
The Solution factor on the grey walls created an urban, street-like effect.
Having worked with Sweat Gym on their gym facility in Acrylic built up letters were used as internal wayfinding
Essex, FASTSIGNS knew the brand well. The new Sutton signs, indicating areas such as male and female changing
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branch was a larger facility with an already-high profile with rooms. Message boards were also utilised in the gym to
the local public . Since the gym was moving into the ground showcase profiles on trainers.
floor of a well-known department store, much of the
project’s installation had to happen at night. The Result
FASTSIGNS worked with Sweat Gym’s branding agency and
To brand the exterior of the building, a combination of project managers to deliver signage that was on brand that
translucent and contravision vinyl was used on the inside helped promote the gym’s vibrant atmosphere . There was
of the ground floor windows. This provided the gym with much interest in this gym from the local population whilst
exterior brand visuals and privacy for gym members . To the signs were being installed. The project was finished
further transform the gym, black aluminum sign trays on time and prior to the large launch celebration, and the
complete with white acrylic letters of Sweat’s logo were finished gym was showcased on national news during its
mounted to the face, creating a 3D effect, and installed launch party .
above the windows .
*This project was completed by FASTSIGNS Chelmsford.
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