Page 84 - FASTSIGNS Case Study Book

INTERNATIONAL

Sixt
TruNorth Construction RETAIL/AUTO
CONSTRUCTION

Upholding Brand Guidelines at Multiple Locations
The Challenge lit built-up letters to easily attract the attention of travellers
Sixt, a rapidly growing car rental business, needed a collecting their rental cars.
trustworthy signage company to uphold brand standards,
meet tight deadlines, and deliver to sites across the UK and Since Sixt’s business comes from car rentals at airports,
Europe . they wanted to share their brand with the sky! At Heathrow
Airport, FASTSIGNS installed a large banner on the roof of
The Solution Sixt’s building, creating a branding opportunity as planes
FASTSIGNS ’ capabilities helped Sixt develop trust in their land. Additionally branded items included vinyl-wrapped
®
services early in the business relationship. FASTSIGNS tables, phones, walls and podiums in the brand’s
implemented a site survey process to create a streamlined distinctive colours as well as creative pieces such as
operation across various locations. At each site, a deck chairs, promotional umbrellas and gazebos.
FASTSIGNS team member ascertained the available fixtures,
fittings and space, and then utilised this information to The Result
recommend the required signage . FASTSIGNS provides Sixt with signs and graphics that up-
hold their brand standards and stands out from competitors.
Sixt locations that required branding included multi-story
car parks where large weather-resistant wall graphics were Sixt’s Facilities Manager commented, “FASTSIGNS
installed, along with stenciled bay parking indicators to always lives up to their name and continues to support our
clearly define Sixt’s parking bays. business at short notice. I would recommend FASTSIGNS
to any company requiring branding or signage as they are
At open-air car parks, free-standing aluminium composite always on top of the project and support you all the way
signs on poles were installed at a specific height for enough through any project .”
clearance and visibility for the parked rental vehicles . Large
®
overhead signs were used to indicate parking bay numbers . *This project was completed by FASTSIGNS Hammersmith.
At indoor airport car rental booths, they installed internally

84