Page 85 - FASTSIGNS Case Study Book

INTERNATIONAL

Must Have Ideas
TruNorth Construction RETAIL/AUTO

Growing eCommerce Start-up Business Establishes Brand with Visual Solutions
The Challenge The company’s van was also wrapped with a similar design
After a period of extreme growth, Must Have Ideas moved to the window graphics, helping to ensure that the brand is
their start-up business out of their garage and into a 2000 noticed over every mile the vehicle travels.
square foot premises, which would house both their offices
and warehouse . At their new site, they needed to establish Inside the building, FASTSIGNS created a range of signage
their brand and effective working practices to cement their which tied in Must Have Ideas branding but also provided
position as a key eCommerce retailer. information that helped staff navigate the building. Clearly
marked locations helped to deliver organisation within the
The Solution building and optimum service delivery. Signage included bay
The directors at Must Have Ideas wanted to utilise the labels, overhead signage and delivery information signage.
vast exterior of their building to attract attention to their
business and build brand recognition, however, they had not FASTSIGNS worked with Must Have Ideas from conception
considered how their signage could extend to the interior of to installation and even organised planning permission for
their building and help create an effective workspace that the installation. They helped them make their statement,
promoted service capabilities and build brand culture. showcase their exponential growth and proudly display their
company branding .
On the exterior of the building, FASTSIGNS provided a
®
large internally lit, round exterior sign which dominates the The Result
front of the building and clearly depicts the company’s logo . Must Have Ideas Managing Director, Rob Knight, said
This is further complemented by window graphics, which “FASTSIGNS helped us to successfully display our brand in a
take elements of the logo and other brand visuals to create way that demands attention. Their capabilities helped us to
an eye-catching entrance experience. Along the exterior understand the potential of our signage, and we’re delighted
sidewall of the building, running parallel to the busy M20 with the result .”
motorway, FASTSIGNS recommended large dimensional ®
letters, which can be illuminated at night showcasing the *This project was completed by FASTSIGNS Maidstone.
company’s web address. This bold sign demands attention
and ensures maximum exposure for the brand .

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