Page 82 - FASTSIGNS Case Study Book

INTERNATIONAL

Direct Online Sales PROFESSIONAL/SCIENTIFIC/TECH SERVICES

Signage to Help Build Company Culture

The Challenge applications. In warehouses, overhead banners and
After welcoming a new parent company, Direct On- racking banners ensured message penetration. In offices
line Sales, a kitchen work surface eCommerce retailer, and showrooms, the same messages were delivered
firmly set its sights on future expansion. They wanted using wall graphics. This message saturation is helping
to create a customer-centric culture in the workplace to ensure that all 270 members of staff understand the
and required signage to help embed their operation business’ core drivers for its service capabilities.
expectation within their fixtures and fittings. Direct
Online Sales had a clear understanding of the message As part of this signage project, FASTSIGNS installed
they wished to share with their team members . Their site identifications and promotional brand signage to
‘Rules of the Game’ manifesto clearly outlined the vision showcase the high-quality brands Direct Online Sales
for the future of the business and how each member of partners with and acts as the retailer for their products .
staff could help them work toward it through exemplary
conduct . The Result
The new signage has allowed Direct Online Sales to
The Solution ensure that all of their team members can clearly align
FASTSIGNS worked with Direct Online Sales to ensure with their company’s culture . This helps business leaders
®
that their messaging was clearly showcased throughout to more easily communicate their direction for future
their warehouses, offices and showrooms. This continuity expansion and ensures all staff understand what is
was achieved through signage solutions that clearly expected of them in their job roles .
depicted key messages such as ‘Make Things Happen’ ®
and ‘Safely and Sustainably’ in location-specific signage *This project was completed by FASTSIGNS Gloucester.

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