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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

wrote down five final lines and narrowed it down to one that he believed in the
most and that was “Just Do It”.
Wieden was recalling a man in Portland when coming up with a new Nike
slogan. The man grew up in Portland, where he was doing criminal acts and
then murdered a man and a woman. When the criminal was standing in front
of the firing squad, they asked him if he had any final thoughts. The criminal
said: Let’s do it. Wiener didn’t like Let’s do it, so he changed it to Just Do It.
The criminal mentioned before was Gary Gilmore, who grew up in Portland,
the hometown of both Nike and Wieden+Kennedy.
Phil Knight, Nike’s co-founder was very sceptical about the slogan and he told
Wieden “We don’t need that shit”. Wieden really believed in the slogan and he
persuaded him to trust him on this one and it went big really quickly. The both
slogan and Nike’s swoosh logo helped the brand to overtake the then-rival
Reebok and form it into a global giant as we all know it now. Many magazines
and journalists described the slogan as the best tagline of the 20th century,
connecting the current situation with people and making them believe that they
can be successful too by wearing the Nike products. The key was that the
tagline was short, simple and memorable.
The slogan was so successful that it received many comments and was included
in many memes in the last years. We can find plenty of just do it memes on the
internet, mostly with funny and/or sarcastic meaning. Most likely the most
famous one is Shia Labeouf just do it meme, more specifically the video of
Shia Labeouf screaming “Just Do It”.
Exercise 119. Watch the video 1.13 and answer the questions.
https://www.youtube.com/watch?v=PiKp_yOG47w
Answer the questions:
1. What is the second reason why employees quit?
2. What does “lack of autonomy” mean?
3. Why do good workers become bored?
4. What does the notion “routine work” mean?
5. What should a good manager do?
Reason #2 why your good employees are leaving you is due to a lack
(нехватка) of challenging (вызовов) work. Now when it comes to (когда
дело доходит до) challenging work there are actually two subsets
(подгруппы) to this. The first – is that there’s not enough autonomy
(недостаточно автономии). Meaning the employee does not get enough
independence (незвисимости) and freedom to do their work. Or two – the
work isn’t challenging (на работе нет сложных задач/вызовов) because it’s
too routine. First let’s talk about lack of challenging work in terms of (если
говорить о) lack of autonomy. Good employees like to feel a sense of

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