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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

character of Oswald having its rights (права) stolen (украденные) by his
distributors, Disney soon found himself and his studio well on their way to
great success. From there, Disney went on to create (создавая) hundreds of
movies, as well as Disneyland in California and Walt Disney World in Florida.
Walt Disney’s is a great motivational success story. It’s about a man who had
a dream and put his entire effort in to making it happen. Whenever there were
setbacks (неудачи), Disney kept going (продолжал) to make his dream
come alive (работать над тем, чтобы воплотить мечты в жизнь).
The inspirational (вдохновляющее) message to take from Disney’s story is
to keep your dream in your sights (не переставать думать о своих мечтах)
and to go after it (преследовать свои цели) with all of your faith, trust, belief
and joy. If you can dream it, you can achieve (достичь) it.
Answer the questions:
1. What is this story about?
2. Did Walt Disney succeed all the time?
3. When did he announce his bankruptcy?
4. What was Disney’s first job in Kansas City?
5. What did he do in Hollywood?
6. What was the first character they created?
7. What was the first setback?
8. Does Walt Disney inspire you? Why?
Exercise 132. Read and discuss an article.
“BETCHA CAN’T EAT JUST ONE” – LAY’S ICONIC POTATO CHIP
SLOGAN
Posted by Aaliyah Paterson | Apr 13, 2022 | Business News, News Stories
Lay’s is a brand of potato chips, as well as the name of the company that
founded the brand in the United States.
The brand has also sometimes been referred to as Frito-Lay because both Lay’s
and Fritos are brands sold by the Frito-Lay company, which has been a wholly-
owned subsidiary of PepsiCo since 1965.
The famous slogan appeared in a commercial called “Messier, Just One” from
Lays 59 years ago.
“Betcha can’t eat just one” was the 1963 advertising campaign slogan by
Young & Rubicam.
From then on, this slogan became well-known and people tended to think of
Lay’s when they saw or heard anything about “Bet you can’t eat just one”.
The slogan is very true – it’s almost impossible to eat a single potato chip after
opening a bag.
The advertising slogan referenced the addictive nature of potato chips and the
unlikelihood that anyone would be satisfied with just one.

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