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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©
The implication, of course, was that the taste of these chips would keep anyone
from putting them down.
They were so good that the consumer should just plan on indulgence.
This advertising slogan, while self-complementary for Lay’s, was also a
warning.
Exercise 133. Watch the video 1.15 and answer the questions.
https://www.youtube.com/watch?v=PiKp_yOG47w
Answer the questions:
1. What is the third reason employees are willing to quit their jobs?
2. How else should employees perceive their boss?
3. What is the key in connecting with your employees?
4. What will employees be able to sense if you connect with them?
Reason #3 – you don’t have a real connection (связь) with your employees.
The connection that you have with your employee is huge (огромный)
because it’s going to determine (определить) how long they’re going to stay
with you and whether (если) they truly want to work with you. If your good
employee simply views (видит в вас) you just as someone who gives them
their paycheck (зарплату) rather than someone who they feel empowered
(почувствовать прилив сил) by, who they want to help and support. There’s
a big difference there. You have to remember that you’re not just their boss.
You’re someone who they look up to (ровняются на) as a key player
(главный человек) in their career. So the way that you connect (имеешь
связь) with your employees determines (определяет) whether they’ll be
happy and stay at their job with you or whether they leave your organization
and go for something else. What’s the key to connecting with your
employees? The answer is to be present. Be present with them, have genuine
discussions (искренние обсуждения). Learn more about your employees:
what excites them, what they’re motivated by. Be present for them every single
day. When you’re present with someone they will be able to sense it
(почувствовать это), and they will be able to appreciate (ценить) it. They
will see you as someone who does see value in them. And that will give them
that sense of empowerment (чувство расширения возможностей) and a
sense of wanting to stay worth with you longer under your leadership.
Exercise 137. Translate the sentences.
1. Более того, этим инициативным работникам полагается отпуск два раза в
год и выходное пособие.
2. Может быть, их настойчивый менеджер по продажам сможет поговорить
о тебе с нашим бухгалтером.
3. Видимо, тем убедительным менеджерам продажам лучше бы делать свою
работу лучше!
vic_the_english_guru
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