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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

         I do? And I really do just respond (отвечаю) – you just have to start. You
         know, figure out (разобраться) what platform you wannа be on. It doesn’t
         mean you have to stick with (должен всё время придерживаться/быть на
         этой платформе) that forever, you can always  transfer a move down the
         road (перевести блог в другое место по ходу дела). I started my blog on
         Bloggers which is a free platform through Google. And I was there from 7 and
         a half years and I ultimately (в конце концов) switched to (перешла на)
         WordPress.
         Answer the questions:
         1.  What is this video about?
         2.  What is the first piece of the advice the woman gives?
         3.  Do you agree that after couple of weeks being engaged in any activity
             people may lose steam if things do not soar at once?
         4.  What about you. How long can you keep going even without seeing the
             feedback or results just yet?
         5.  Would you like to start a blog? What would you talk about in it?
         Exercise 143. Read the text and discuss.
         “Don’t be evil” isn’t a normal company value. But Google isn’t a normal
         company. The inside story behind Google’s famous mantra, according to a key
         former  executive.  By Shirin  Ghaffary and Alex  Kantrowitz  Feb  16,  2021,
         8:01am EST Mayer says the idea of “Don’t be evil” came about when Google
         began making deals to monetize its search engine in the late ’90s. An early
         business meeting with the Washington Post raised excitement among Google’s
         engineers but also some trepidation. In particular, Mayer told us, one engineer
         named Amit Patel had serious doubts.
         “He was worried that [we] might tell the Washington Post that we’ll put an
         article that they think is more important first in the search results or not be as
         comprehensive if they didn’t want us to be. Things that he really viewed would
         compromise our integrity.” (Remember, at the time, Google’s whole goal for
         itself was to “organize the world’s information.”) A representative for Google
         could not confirm details of the meeting, but said that the company would never
         change search results because of a partner.
         And so, says Mayer, Patel went into the conference room where the Google
         team was going to meet with the Washington Post and wrote a message to his
         co-workers on the whiteboard “in the lower left-hand corner ... in tiny little
         letters, ‘don’t be evil.’”
         The  line  clearly  resonated,  because  later,  Mayer  and  some  other  longtime
         employees were tasked with coming up with an official code of conduct for the
         company. Mayer recalls that Paul Buchheit (a legendary Google engineer who
         would later come up with Gmail) brought back Patel’s note. “[Paul] said, can

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