Page 239 - Вишневская Виктория Юрьевна ©

ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

One of the key reasons I had such a successful year, despite (несмотря на) the
private and professional paradox, is that I accepted the fact that I had several
fulltime focuses, but only a limited amount of emotional and mental energy to
devote (посвятить) to each one. Normally entrepreneurs think about their
businesses all day long and therefore focus on nothing else. In the past I would
have worked on a long list of projects. Instead, I had all these other things that
were demanding attention from my mind and heart, and there were only a few
events or priorities I was humanly (физически) capable (способный) of
focusing on per day. I learned prioritizing is saying “no” and focusing on only
the few things that matter most.
So, to sum it up, here is a five-step system for dealing with adversity
(неприятности) and extreme challenges while running a business:
1. Compartmentalize it. Isolate the issue from all the other challenges you are
dealing with.
2. Apply extreme focus (сильно сфоркусируйтесь) on each compartment, but
only for a short period of time.
3. Move forward in incremental (постепенных) steps. And once you see
progress…
4. Close the compartment and open the next one.
5. Say “no” to things that don’t deserve a compartment.
As an entrepreneur you’re going to have to compartmentalize your entire life.
The stress of being a father (or mother), potentially running out of money,
being rejected by an investor (or several investors), getting involved in
lawsuits (судебные тяжбы), or having public opinion suddenly sway against
(настроить против) you or your company — even balancing your dating life
with everything else (I fail at this one, miserably). In short, as a business owner,
you’re going to get hit by big traumatic, potentially harmful (вредным), or
life ending events, sometimes in succession (один за другим). Your ability to
compartmentalize, prioritize, and focus enough time on each area in order to
make incremental (постепенный) progress towards a conclusion (вывод)
will be your most important skill set to achieve significant (значительном)
success.
This is my leaving advice to my fellow entrepreneurs: open, focus, and then
close the compartment.
Here’s a visual for compartmentalization; pretend (представьте) as if
everything you’re dealing with in your life is a room where you have to walk
in and solve an equation (решить уравнение) on a white board. You have a
countdown clock (часы с обратным отсчётом) with less than an hour to get
the problem solved, or take a single step in the right direction, and then shut
(закрой) the door and go into another room equally (равнозначно) as

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