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ВИШНЕВСКАЯ ВИКТОРИЯ ЮРЬЕВНА ©

notably
because of this
proactive
persistent
savvy
to call somebody back
to earn enough to support yourself/family
to talk shop
to put off
to take up courses
Not on my watch!
It’s a catch -22
I/he/she can’t take it anymore!
Keep me posted!
Exercise 115. Read and discuss an article.
https://www.streetammo.dk/en/blog/news/nikes-memorable-just-do-it-
slogan
There is a slogan behind every big brand such as Nike. The Nike’s “Just Do
It” slogan is based on a murderer’s last words. Yes, you are probably as
surprised as we were when we found out. Dan Wieden explained the story
behind the slogan in an interview at Design Indaba conference in Cape Town,
back in 2015. Dan Wieden is the co-founder of advertising
agency Wieden+Kennedy that was responsible for the creation of the famous
slogan.
The idea behind the slogan came from a convict facing a firing squad. Back in
1988, Wieden was struggling to come up with a line that would go viral. The
night before he was supposed to pitch in the final line, Wieden got really
concerned about it and therefore, stayed up whole night to think it over. He
wrote down five final lines and narrowed it down to one that he believed in the
most and that was “Just Do It”.
Wieden was recalling a man in Portland when coming up with a new Nike
slogan. The man grew up in Portland, where he was doing criminal acts and
then murdered a man and a woman. When the criminal was standing in front
of the firing squad, they asked him if he had any final thoughts. The criminal
said: Let’s do it. Wiener didn’t like Let’s do it, so he changed it to Just Do It.
The criminal mentioned before was Gary Gilmore, who grew up in Portland,
the hometown of both Nike and Wieden+Kennedy.
Phil Knight, Nike’s co-founder was very sceptical about the slogan and he told
Wieden “We don’t need that shit”. Wieden really believed in the slogan and he
persuaded him to trust him on this one and it went big really quickly. The both
vic_the_english_guru
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