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company. However, this connection is However, the primary reason why
often unknown to consumers unless a generic brands are priced lower is not
product undergoes a recall or specific due to a lack of quality or effectiveness,
information about the manufacturer is but rather because they are not marketed
revealed. or advertised in the same manner as
name brands. Essentially, what we are
A notable example is the 2016 recall by paying for when choosing a name brand
Wonderful Pistachios, where several is simply the brand name itself, while,
flavors and sizes of in-shell and shelled both generic and name brand products
pistachios were recalled due to potential are the same.
Salmonella contamination. As a result
of the recall, Wonderful Pistachios had The next time you’re faced with a
to provide a list of products included in decision between a name brand and a
the recall for the safety of the public. This generic brand, remember that the two are
list revealed that various name brand virtually interchangeable. It’s important
and generic brand products supplied by to carefully read labels and prioritize
Wonderful Pistachios were essentially safety, but rest assured that generic
the same product, only disguised under products undergo the same rigorous
different names. testing and regulations to ensure their
safety. And the best part? They often
So, why do we often hold a negative come at a more budget-friendly price!
perception of generic brands? One So, don’t hesitate to reach for a generic
of the main factors contributing to brand. They are just as effective as their
this perception is the assumption that name brand competitors.
these products are inherently different
from name brands simply due to the Natalia Bien
significant price discrepancy. MIS Researcher and Writer
myindigosun.com 13
