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5
                                                                                                      THRUST
                                                                                                Service Excellence













                                  THRUST 5: SERVICE EXCELLENCE

                                                       ACADEMIC SCHOLARSHIP
                                 PERFORMANCE                                   TARGET
                             NO.   INDICATOR    REFERENCE     2021     2022     2023     2024     2025
                                 Percentage of
                                 academic staff   SETARA
                              6   with industry/              18%      19%      20%       22%      24%
                                 professional/     AACSB
                                 community
                                 engagement

                             OPERATIONAL DEFINITION
                             Percentage of academic staff with industry/professional/community engagement as at year of
                             evaluation.

                             Calculation formula = number of academic staff with industry/professional/community over total
                             academic staff


                             ACTION PLAN                                         SCHOOLS/ DEPARTMENTS
                                                                                 INVOLVED
                               •  Appoint industry practitioners with PhD as staff
                               •  Appoint those with professional qualifications as staff  Schools and Registrar   225
                               •  Recruit retired professors


                             MONITORING MECHANISM
                               •  Deans of Schools and Registrar
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