Page 10 - BPW UK ANNUAL REVIEW 2021-2022 - PART I

Vice President Membership Working Group – April Report
This group was convened following the AGM in June 2021 under the leadership of one of the five vice presidents elect-
ed within the interim constitution.
Members are at the heart of everything that BPW does.
The aims of the group were (a) to keep the current members well informed and active and (b) to develop a
recruitment strategy and action plan.

MEMBERSHIP STRATEGY

Introduction
Members are at the heart of everything that BPW does. Good communication is at the heart of and cuts across all our
work streams. Providing for on-going two way dialogue is crucial. It is important for BPW to provide effective, accessible
communication mechanisms, to build strong relationships and to keep members informed on the issues that matter to
them.

This membership strategy is designed to support the current membership as well as to grow the membership. Effective
communication is central to the successful delivery of this strategy and action plan.

The task of recruitment is enormous. No one person can do it alone. A team of people is needed in the first instance to
develop a recruitment strategy and action plan. But every single member can also take responsibility for recruitment –
just one new member per person will double out membership instantly. If we believe I n our organisation, we will
achieve..

Aims of the Strategy
to keep the current members well informed and active
to develop a recruitment strategy and plan to grow BPW UK’s membership

Scope of the Strategy
There needs to be strong internal communication as well as strategic targeting and consistency of message to external
groups, communities, businesses etc.

Internal communication should be both:
– up and down between different officers and members, either individuals or groups
– across all members

Principles of the Strategy
Communication should reflect the core values of BPW; this applies to all forms of communication, whether written or
verbal
Communication mechanisms should be equally accessible to all, they should not exclude any individual or group

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