Page 11 - BPW UK ANNUAL REVIEW 2021-2022 - PART I

information should be accessible to all but targeted to its audience; resources should be tailored accordingly
a coordinated approach to both internal and external communication is vital

Corporate information
This should be:
relevant to the audience
concise
accessible
timely
delivered using appropriate channels
complemented by appropriate feedback mechanisms

When issuing information ask a few simple questions:
Who needs to know?
What do they need to know?
When do they need to know it?

Conversely always ask ‘What do I need to know?’

Tools and activities
It is important to identify the tools and activities that are most appropriate to communicating the key messages to the
relevant audiences. Tools and activities need to be tailored to the level of time and human and financial resources avail-
able.

Resources and timescales
The key rules to observe here are always to deliver what you promise and never over promise. Resources and time-
scales should be used to set legitimate levels of expectations and outline the case for more dedicated resources.

Evaluation and amendment
It is important to perform an audit to assess the effectiveness of the strategy with both our internal and external audienc-
es. Use of open questions with appropriate prompts and benchmarks is advisable, followed by discussion of the results
to inform any amendments to the strategy

Membership Activities

establish a new Working Group and review the current Terms of Reference
develop a recruitment strategy and action plan
liaise with the Vice President Marketing & Media to consolidate our identity and branding
carry out some research with the current membership to ascertain the value of what we offer and
what they need
use the results of the research to determine the audiences we need to target

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