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Goal Ac�on Measurement Evalua�on
Marketing GAME Plan Drive understanding Owned Media 10,000 Analy�cs
of Walking aid followers
product and Website
associated benefits Instagram 5,700 Unique
Product brochures website
visitors
Goal Action Measurment Evaluation
Generate online Paid Media 3000 sales
sales conversions
conversions Search Ads Analytics
Responsive
display
retargeting of
website social
visitor