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Goal                          Ac�on                        Measurement Evalua�on

                         Marketing GAME Plan  Drive understanding                             Owned Media                  10,000         Analy�cs
                                                                of Walking aid                                             followers
                                                                product and                   Website
                                                                associated benefits            Instagram                    5,700 Unique
                                                                                              Product brochures            website
                                                                                                                           visitors





































                                                                                                                           Goal                  Action                  Measurment              Evaluation





                                                                                                                           Generate online  Paid Media                   3000 sales
                                                                                                                           sales                                         conversions
                                                                                                                           conversions           Search Ads                                      Analytics
                                                                                                                                                 Responsive
                                                                                                                                                 display
                                                                                                                                                 retargeting of
                                                                                                                                                 website social
                                                                                                                                                 visitor
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