Page 64 - Fredo Eyong

Outline exis�ng ways of solving the problem:
• For the problem to be solved we need to
design with the consumer at heart.
• We need to research and design alongside
people who are currently facing the
problems.

Competitor Review Describe our opportunity to be be�er or improve
the customer's experience:

• Our opportunity to be be�er and improve is to
eliminate the s�gma associated with elderly
people and technology and exempt our selves
from marke�ng our product as a product
made just for the elderly.

List accepted customer beliefs:
• They find staying at home is detrimental to

their overall health
• They need a product that is reliable
• They need something that gives them a reason

to leave their comfort zone
• They crave the company and are �red of

feeling isolated and neglected
Target Customer • They want to interact with their community

Understanding Consumer Insight:

• Ivo wants to be able to walk around the local
community without feeling lost or judged and
look cool while doing that.