Page 66 - Fredo Eyong

Brand Essence, Consumer Insight and KBB

KBB

Consumer Insight Togetherness

Consumers want to be
accepted, self- Kompanion gives you

dependent, less freedom, independence

isolated and free of and gives you the

s�gma�za�on opportunity to meet new
people and make new
connec�ons

Brand

Identity

POINT OUT HOW BRAND
LOGO DEVICE
BRAND NAME
IDENTITY REFLECTS THE
KEY BRAND BENEFIT
(METAPHOR)