Page 63 - Fredo Eyong
P. 63
Scale of Opportunity
2022 2023 2024
Market Volume (no. of 1,200 1200 1200
supermarket sites) IE
Total Market Value 1,200,000 1,200,000 1,200,000
Market Share 10% 30% 80%
Sales Volume 120 360 1000
Sales Value 120,000 360,000 360,000
Number of old people in Ireland (Age
70+ years old) - 300,000
Number who have difficulty walking -
Calculation 30%
Assumptions Google Trends ‘Walking S�cks’
Search Volume - 200,000 per annum
Average Price per Unit (Es�mate) -
£150
