Page 67 - Fredo Eyong

Red typography for
clarity

The icon also carries a huge massage
within it self as it can be seen with the It is a change from ‘Companion’ , which
coming together of both the person makes it visually appealing and easy to
and their enviroment remember. It also stands out.

Red for stand out

‘Kompanion’ evokes ‘love
and togetherness’ Clear and readable in

Easy to pronounce digital formats
Works in European
languages

Goal Action Measurment Evaluation
Create Advertising 80% Brand Quantitative
Awareness of awareness Research
‘Walking aid’ Creative
product and ‘togetherness’
GAME Plan communicate its
KBB Video Campaign
Social Media
Campaign

List ac�vity, reach and frequency Owned Medial