Page 65 - Fredo Eyong

Accepted Consumer Beliefs

• True, and intui�vely true.

• Consumers like to meet new people
• Isola�on is detrimental to his health
• Current Walking aid draw nega�ve a�en�on to consumer
• Disappoin�ng to receive society judgement a�er pu�ng so much
effort into overcoming many adversi�es

Insight

• Walking s�cks or aid that are provided by the government have lots
of s�gma associated with them.

KBB

• Kompanion unites the consumer and the community

RTB

• No s�gma
• A new outlook on life

Brand Essence

Black
Rich
freedom
independence Suffisticated
Brings people Futuristic morden
smile together design
advance
Fulfilling Conversation
Compact, easy to use, built stater
An experience With security and quality at heart. The want
Well built
support Innovation, Unique
motivating togetherness, Light weight
motivating,
liberating and
In controle assistive. Bonded
Confident confident
Rewarded
Involving, genuine,
Discerning motivational, strong and Part of the club
depenable joyfull
Aspirational
Self confident
Inner strength Unique
Inspired
Explorer Proud
Connected