Page 60 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Mid Fidelity_Video

Mid-Fid Process

I needed to choose an animation software to execute the
storyboard. The decision was to use Animaker because of its
variety of actions that a character can do within a reasonable
subscription plan.

Feedback Objectives:
• Check execution in terms of
• Comprehension of service
• Relevance and Relatability

• Unearth interest to try TheGOODNEIGHBOUR

DELIVER

Feedback Methodology

• Qualitative online interviews
• n = 4 : 2 younger adult ; 2 older adult

Key Questions

1. From 1-5 can you score how much do you like this
with 5 being the highest? Why did you score it this
way? What elements do you like vs not like?
2. Comprehension and Message take-out: Can you
share with me what the service is all about?
3. Do you see yourself in this story? How so?
4. Will you be interested to engage in this?
5. Suggestions