Page 61 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

Mid Fidelity_Video

Findings and Action Points
Summary Feedback Suggestions

Overall Appeal Interesting story but there 1. Suggestions to make it more upbeat and have more
was consistent reactions that expressions
it is flat 2. Suggestions on having variety of music on background
3. Change font sizes

What doesn’t Flat tone and execution • Make it more lively My Inputs:
I decided to add more visual and sound effects on the gratitude card
• Change font styles
Font style too formal for an
work
DELIVER “ It seems dull to watch” in line with brand tonality of light and joyous.
scene and make it more light-hearted to make it more exciting and
animation
“ Not too exciting”

Hypothesis
older adults
Test The idea is relevant amongst
“It reminds me to get of the
house and do something
than wallow on sadness”