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Chapter 6 Branding & Final Artefact

Overview

This section showcases the final output derived from the use of the double
diamond design thinking process. It explores the creation of the brand, its
positioning, and design execution. Brand assets were also created to visualize it
in the real world. Branding & Final Artefact

For this project, the branding was developed simultaneously with the initial
phases of the prototyping stage. User feedback on the creation of some brand
elements was also executed during brand development phase.