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Chapter 6 Branding & Final Artefact

Brand Introduction

Branding & Final Artefact

The GOOD Neighbour

The Good Neighbor (TGN) intends to create pockets of daily purpose in the

neighbourhood. It is especially designed for retirees from all walks of life who
want to contribute to the society in their own little way and in their own time. By

doing so it hopes to minimize loneliness/isolation as it builds a more connected

neighborhood.

More importantly TGN is a community. A community that stands firm in the

belief of the value of aging. The gifts that come with it – wisdom, beingness and

resilience, is what the society desperately needs to stay in balance during these
changing times.