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Chapter 6 Branding & Final Artefact
Brand Introduction
The Reward System
Branding & Final Artefact
INTERACTION CUES
Visible & Accessible
Each engagement to an interaction touchpoint is
equivalent to a heartwarming gratitude card and can
REWARD help older adults accumulate vouchers from partner
Emotionally MEANINGFUL businesses e.g. pharmacies, groceries etc…
satisfying INTERACTIONS
Easy and
Enjoyable to Use
