Page 70 - Process_book_Carla Ann_Lloren

Chapter 6 Branding & Final Artefact

Brand Introduction

Mechanics of the Reward System

Branding & Final Artefact

Community
Gamified
Gratitude Cards Points System earning discount Complete all Good Neighbor Spots recognition highest
vouchers from partner businesses in one’s area to get double points
earner for the month –
• Filled out Gratitude Cards (grocery, café, pharmacy) announced on boards of
1 card = 5 points partner establishments +
• With color codes and serial number Tiers: get special treats
signifying one’s village
• Gold à 60 points (voucher
equivalents in partner shops)
• e.g. 2 coffees + 2 pastries at a
café , 15 Euros in
Supermarkets

• Silver à 40 points (voucher
equivalents in partner shops)
• e.g. 2 coffees at a café , 10
Euros in Supermarkets

• Bronze à 20 points (voucher
equivalents in partner shops)
• e.g. 1 coffee at a café , 5
Euros in Supermarkets