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Chapter 6 Branding & Final Artefact
Brand Introduction
Our Interaction Touchpoints
WriteWithMe GoWithMe SlowdownWithMe
• This is the village’s The Good Neighbor • A station in the village, where older • A weekly weekend hub just outside the village
designed as an enjoyable weekend market that
mailbox intended for older adults to adults can give a lift to estate connects neighbours and a sign-up hub for Branding & Final Artefact
write their inspiring story through the neighbours at a specific time and some interaction points and other
GREEN mailbox or RED Mailbox for destination in town while chatting spontaneous altruisms older adults can engage
anyone in the estate in need of advice with them along the way. with in the estate. Businesses who contribute
to the rewards voucher system are also
present.
SitWithMe ShareWithMe VisualiseWithMe
• Indoor and outdoor benches • Older adults to write down their advice to the • Older adults to inspire young
where older adults can sit and young generation on the wall located at the artists by telling life stories that
chat with someone. town centre à A memento to provide young artists will paint on street
strength to those who need it. walls.
