Page 74 - Process_book_Carla Ann_Lloren

Chapter 5 Branding & Final Artefact

Execution of Brand Elements

Initial Colours Feedback (n=3) Iteration on Final Colours

Primary Colors • Perceived to Primary Colors
Branding & Final Artefact
#FFC000 #AA9EE1 have too much #FFC000 #3D338B
secondary colors
RGB: 255, 192, 0 RGB: 61, 51, 139
• Primary colors CMYK : 0, 26, 100, 0 CMYK: 94, 98, 7, 1
Secondary Colors perceived to be
dull when mixed
#F1863 #B31D0f together Secondary Colors

#AA9EE1 #FFF2CC
#A6A6A6 #FFFFFF • My Inputs: Seems
too friendly for RGB: 170, 158, 225 RGB: 255, 242, 204
the brand CMYK: 33, 37, 0, 0 CMYK: 0, 3, 22, 0
0000000 personality

0000000 #D9D9D9

RGB: 0, 0, 0 RGB: 217, 217, 217

CMYK: 75, 68, 67,90 CMYK: 14, 10, 11, 0

Colour Research
I needed to explore colors that fit to the personality of the
brand. When I tested the initial colors, some feedback was

there were a lot of colors and I felt it seems to be a bit friendly.
With this feedback, I’ve limited the secondary colors to lighter
shades of the primary. I’ve also decided to choose bright yet
rich solid colors for the primary palette as it connotes a more
ACTIVE brand tonality.