Page 76 - Process_book_Carla Ann_Lloren

Chapter 5 Branding & Final Artefact

Brand Name Iterations

List Feedback (n=6) Iterations Final Brand

AngelsNextDoor

Branding & Final Artefact
GoodNeighbour

TheGOODGuys GoodNeighbour

NeighbourAssist TheGOODGuys The The GoodNeighbour
GoodNeighbour
AngelsNext Door
NeighbourNation “TheGOODNeighbour, it is

NeighbourNation simple and I feel at ease with
the term good. “
Community Compass

CommunityHub
“AngelsNextDoor is good too
but others may think it’s too up
HelpingCrowd there – fairyland you know. “

BlockBuddy “GoodNeighbour is nice simple
and practical but something is

Community Connect missing it’s too plain “

Brand Name Research

Good Neighbour name received more positive
feedback, however there is some passiveness in its
tone. To align with the brand intent, minor iteration
was made to make it sound bolder : The
GoodNeighbour