Page 77 - Process_book_Carla Ann_Lloren

Chapter 5 Branding & Final Artefact

Sub-brand Name Iterations

Hop N’ GO PenPalMe Your Story on Street Art
Sub-brands

(Initial)
Buddy Bench The Wall of Advice Slowdown Weekend Street hub

GoWithMe WriteWithMe VisualiseWithMe
Sub-brands

Option 1

SitWithMe ShareWithMe SlowdownWithMe

GoWithMe WriteWithMe VisualiseWithMe
Transpo Mailbox Street Art
Sub-brands

Option 2 Branding & Final Artefact

SitWithMe ShareWithMe SlowdownWithMe
Bench Advice Street Hub

Sub-brands CarpoolWithMe PenPalMe PaintMe

Option 3

ChatMe AdviseMe SlowdownMe

Sub-brand Name Research
The options were created to make the sub-brands more cohesive. Active verbs was used to
make the tonality bolder and active. They also impress an inviting , inclusive tone which
conveys a call to action to engage with the brand. Option 1 was chosen as having “with” in the
name cues an inclusive feel. Not having descriptors was a decision made to be able to expand

on activities that can be done under each sub-brand in the future.