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Chapter 5 Branding & Final Artefact


        Execution of Brand Elements
















                                                                       The Brand Guidelines













                                                                                                               Rubik                                      Light and




                                                                                                                Medium                                                                                  Branding & Final Artefact
                                                                                                                                                      joyous but no


                                                                                                                                                            nonsense
                                                                                                                 Calibri



                                                                                                                  Regular










                         Logo                                           Color                                   Font style                                       Mood/Tone
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