Page 81 - Process_book_Carla Ann_Lloren

Chapter 5 Branding & Final Artefact

Brand Asset Strategy

Brand Assets and its Role in the Overall Campaign

Awareness Trial Triggers Information Search Engagement: Interaction Touchpoints

Create Ignite interest and create a call Provide detailed Convey brand Provide Engagement
awareness to action to visit an information on how The credibility, how it works and aid awareness
and interests post/county council to register Good Neighbor Works and other details

SitWithMe
Facebook/ IG Poster (Supermarket, Brochure (An Post, Website
Parish, Cafes,
Merchandising Bus stops, Shopping Supermarket) WriteWithMe
Mats : Mug, Bag, centres ) VisualiseWithMe

Shirt Branding & Final Artefact
SlowdownWithMe

ShareWithMe

GoWithMe

A key brand asset , part
of the reward system,
carried by members
everywhere they go.

Gratitude Card