Page 62 - Process_book_Carla Ann_Lloren

Chapter 5 Deliver

High Fidelity_Video

Hi-Fidelity Process

At this point I needed to re-think the mood and tone and
cohesiveness of the three stories. I also wanted the gratitude card
scene to be highlighted as the message of receiving one is central
the brand.
Hence, after incorporating suggestions from mid-fidelity I created
the last 2 stories giving more focus on the gratitude card scenes –
making it more lively through sound and visual effects.

This is also the stage where final branding elements are
incorporated and I needed to check the execution’s alignment to
the overall mood and tone of the brand : Joyous , light-hearted.

Feedback Objectives:
• Get feedback on entire story in terms of check execution in
terms of:
• Comprehension of service
• Relevance and Relatability DELIVER
• Branding: Mood and Tone aligned to brand.
• Interest to try

User Feedback – Qualitative Methodology

• In-Depth Interviews
• n = 3 older adults
• 1 introvert, 1 extrovert, 1 in-between

Key Questions

1. From 1-5 can you score how much do you like this with 5
being the highest? Why did you score it this way? What
elements do you like vs not like?
2. Comprehension and Message take-out: Can you share with
me what the service is all about?
3. Do you see yourself in this story? How so?
4. Will you be interested to engage in this? Which one will you
be interested in?
5. Suggestions