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CHAPTER TWO

                                    METHODOLOGY






                                    Research Process






                                    I used the Double Diamond design framework to guide the design process, which helped me deeply explore the real
                                    needs and pain points of SETU Carlow freshmen and visitors. Through the four stages of Discover, Define, Develop,

                                    and Deliver, the project followed a clear path from identifying problems to delivering potential solutions, making the

                                    entire process more structured, focused, and purposeful.







                                    THE                                   DISCOVER               DEFINE                 DEVELOP                DELIVER                                      EVOLVE

                                    PROBLEM                               Research Phase         Synthesis Phase        Ideation Phase         Prototyping Phase                       SOLUTION






                                                                                Diverge                  Converge              Diverge                Converge







                                        PROBLEM                                                                                                                                     SOLUTION













                                                                          • Identify problem     • Problem Statement   • Brainstorming        • Low Fidelity Prototype
                                                                          • Selecting Research   • Steakholder Map     • Initial Hypothesis   • Mid Fidelity Prototype
                                                                            Methods              • Field Research      • Persona              • Wayfinding Navigation
                                                                          • Field Research       • Journey Map         • User Flows              Signs
                                                                         (User & Building, Naviga-  • Empathy Map      • Ideation Stage 1     • Final Artefact
                                                                         tion System Layout)                           • Ideation Stage 2
                                                                          • Research Methodology                       • Final ldea & Hypothesis
                                                                         (Observation, Interview,
                                                                         Questionnaire Survey)
                                                                          • Design Methodology
                                                                         User-centered design
                                                                         (UCD) Methods
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