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CHAPTER TWO
METHODOLOGY
Research Process
I used the Double Diamond design framework to guide the design process, which helped me deeply explore the real
needs and pain points of SETU Carlow freshmen and visitors. Through the four stages of Discover, Define, Develop,
and Deliver, the project followed a clear path from identifying problems to delivering potential solutions, making the
entire process more structured, focused, and purposeful.
THE DISCOVER DEFINE DEVELOP DELIVER EVOLVE
PROBLEM Research Phase Synthesis Phase Ideation Phase Prototyping Phase SOLUTION
Diverge Converge Diverge Converge
PROBLEM SOLUTION
• Identify problem • Problem Statement • Brainstorming • Low Fidelity Prototype
• Selecting Research • Steakholder Map • Initial Hypothesis • Mid Fidelity Prototype
Methods • Field Research • Persona • Wayfinding Navigation
• Field Research • Journey Map • User Flows Signs
(User & Building, Naviga- • Empathy Map • Ideation Stage 1 • Final Artefact
tion System Layout) • Ideation Stage 2
• Research Methodology • Final ldea & Hypothesis
(Observation, Interview,
Questionnaire Survey)
• Design Methodology
User-centered design
(UCD) Methods
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