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CHAPTER TWO
Research Process
DISCOVER PHASE DEFINE PHASE DEVELOP PHASE DELIVER PHASE
I conducted a literature review, I organized and analyzed the Based on the problem points, In the final phase, I created low-
questionnaire survey, campus qualitative data collected in the I proposed several creative and mid-fidelity prototypes of the
field observation and open day early stage and found the key solutions, including a hybrid branded and hybrid navigation
follow-up test to understand pain points. I also clarified the navigation system (combining system, tested them with users,
users' navigation habits and needs and concerns of the target paper and digital navigation), a and iterated on the project based
behavior patterns. I recorded users through user journey maps navigation app combining AR on the feedback.
the confusion users faced and empathy maps, laying the and GPS, a campus interactive This phase helped confirm
when looking for classrooms, foundation for the subsequent navigation screen, and a human the usefulness of the digital
parking lots or functional areas design direction. support platform. By using Crazy navigation system and helped
on campus, and their reliance 8s, Opposite thinking, Mind map me determine the final design
on paper maps, signs, asking and other methods to generate direction.
people and using Google Maps. creative ideas, I gradually
This stage made me realize that constructed three representative
the existing campus navigation preliminary design ideas, laying
system has problems such as the foundation for subsequent
lagging information updates, low-fidelity prototype testing.
missing signs and a single
method.
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