Page 7 - newsletter 14 aug

ZEE5 said it had witnessed an over 45% rise in

paid viewership. Users are spending around 12%
more time on online streaming platforms during
the lockdown period. Filtercopy, a Youtube
channel famous among teenagers, have been
shooting videos from their respective places

and integrating them to create exciting content
to engage viewers.
Lockdown has rapidly increased demand for at-

home entertainment and consequently television
and streaming platforms have seen significant
The OTT platform's growth which is likely to persist in future as

premium well. This is not going to be an easy task.
The lockdown has changed the perception and

subscribers have consumption pattern of consumers with regards
to M&E industry. This could be emergence of
gone up by over 100 new direction for the Industry. Going by the

experts, even after the lockdown ends social
per cent. distancing norms will remain and this will have

an impact on M&E sector. While OTT channel

T A R U N K A T I A L , will continue to grow as they have become
C E O , Z E E 5 I N D I A , integral part of consumers life, more and more
production houses are curating content to meet
the guidelines of this medium. Lot of
organizations are investing in this sector as this

is how the content will be consumed now.
We will have to get adapt to watching large scale
sporting and entertainment events online or on
TV and mobile. We will have to quickly learn the

process of sanitization to undertake production
of any scale. This will require immense
commitment, skill enhancement and up scaling
Disney-Hotstar has
garnered more than 80 of all kinds of facilities.
lakh paid subscribers in
India. If we look at the
consumption pattern, the
number of users
watching movies on the T h e s e a r e d i f f i c u l t t i m e s , i n d u s t r y h a s
platforms has gone up by n o t w i t n e s s e d s o m e t h i n g l i k e t h i s e v e r
56%, while there has b e f o r e . B u t b l a m i n g s i t u a t i o n i s n o t

been a 123% increase in t h e s o l u t i o n . T h e I n d u s t r y w i l l h a v e t o
the viewership for a d a p t t o t h i s s i t u a t i o n q u i c k l y a n d
original series. t a k e n e c e s s a r y s t e p s t o n e u t r a l i z e t h e
i m p a c t o f C o v i d .