Page 11 - B8773-AEW-XX-XX-PP-A-0002_[P6]_Look and Feel Booklet

DOMINO’S PIZZA GROUP September 2018 v1.1

3.2 GRAPHICS

APPROVED PRODUCE PHOTOGRAPHY
Vinyl applied wall graphics provide a key opportunity to convey
a bold brand message to our customers. These must always be
selected from the latest catalogue of approved images, and can
be arranged in a variety of ways to suit project specific requirements:

• Icon (colour)
Slogans and icons engage the customer using trivia with a fun twist,
whilst also delivering key brand messages. Text includes facts &
figures about the history of the brand and technological advances.
Multiple icons can be arranged in a composite format, using bold,
vibrant colours to create contrast and visual impact.
• Icon & Fresh Produce
Combination of key brand messaging and slogans with fresh produce
images to display our confidence in our food provenance and pizza
quality. The natural colours inject a sense of fun and freshness.

• Icon (chalkboard) APPROVED ICONS
Key icons can also be isolated in white and set against a dark grey 1. 6c. 10. 14a. 14e. 21.
chalkboard effect background. This creates a more focused visual 2. 22.
impact and the monochromatic scheme balances the vibrant colour 3a. 15.
of the full icon and produce images. 3b. 11. 14b. 16a.
6d. 16b.
4a. 12.
• Icon (timber) 7a. 17a.
Horizontally laid timber effect wall graphic with optional key icons 4b. 14c. 17b.
(usually applied above banquette seating when the feature timber 7b.
wall is not adopted). 5. 13a.
18.
6a. 8. 19a.
For information on the current catalogue of brand graphics and
marketing content, please contact the approved suppliers. 19b.
9. 14d.
6b. 13b.
20.

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