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passing along cost increases to consumers? What is the overall impact on retailer margins or bottom lines? The current
        impact and potential results of inflation on all three tiers will be discussed by our panel of industry experts.

        TTB Update                                                       Bob & Dolores Hope - Mezzanine Level
        Moderator:     Neal Insley, JD - National Alcohol Beverage Control Association
        Speakers:      David Wulf - Alcohol and Tobacco Tax and Trade Bureau
                       Carrie May - Alcohol and Tobacco Tax and Trade Bureau

        In the last few years, we have seen a shift in the alcohol regulatory landscape that has brought about changes and
        challenges for the policy makers. In this session TTB leadership will give an update on the state of affairs with federal
        alcohol regulation. Please join us for this informing and engaging discussion with our federal partners.

        Closing Session
        2:45 PM - 3:45 PM

        Communicating the Value and Impact of Control Systems                   Three Rivers - William Penn Level
        Moderator:     Becky Schlauch - Montana Alcoholic Beverage Control Division
        Speakers:      Steve Schmidt, MS - National Alcohol Beverage Control Association
                       Dean R. Argo - Alabama Alcoholic Beverage Control Board
                       Shawn M. Kelly - Pennsylvania Liquor Control Board

        Control systems’ unique role in their state economies, as both purveyor and regulator, requires them to work
        collaboratively with diverse stakeholders and communicate their responses to market changes effectively. From the
        global pandemic, demographic shifts, and technology advancements to product innovation and rising public health and
        safety concerns, control systems are a valuable partner in addressing and managing these market factors that are shaping
        the marketplace. This session will highlight examples of how control systems have communicated the value of their
        unique role and responsibility to the public in their response to some of these market factors.

        Closing Reception & Dinner
        6:00 PM - 9:00 PM                                                William Penn Ballroom - William Penn Level
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