Page 132 - Theoretical and Practical Interpretation of Investment Attractiveness

volume of investments corresponding to one percent potential of the area is placed on the
ordinate axis, and the investment risk index is placed on the abscissa axis 152 .
Also, investment attractiveness is evaluated according to 6 groups of parameters in
"Forbes" magazine, which reflects various aspects of economic life. These are: social
descriptions; solvency of the population; business environment; ability to cope with c rises;
infrastructure; convenience. The weight of each parameter of the group is evaluated by the
interests of the potential investor aimed at organizing his business and meeting the needs of
the population. The region with the highest group performance will also have a higher ranking
score (Appendix 11).
In the methodology developed by V.I. Klimov, the investment problem was looked into
separately. It is noted that the concept of "investments" is of primary importance, and the
concepts of "investment environment", "investment activity", "investment attractiveness" are
of derivative importance. In this case, investment activity refers to the "process" category, and
the rest to the "state". The author explained the signs of connection between the investment
and the concepts derived from it in the form of a graph for a short period of time. Levels of
investment attractiveness of regions based on the results of the assessment of specific
indicators (X, Y, E): regions with a favorable (healthy) investment climate; regions with an
average investment climate; areas with unfavorable investment climate; divided into regions
with a very unfavorable investment climate.
However, it should be noted that this methodology is not without some shortcomings.
For example, there is no mathematical relationship between investment climate and area
activity. Therefore, the author (Sh.M.) analyzed a number of other methods and proposed a
complex group of factors that assess the investment attractiveness of regions according to the
following method (Fig. 3.4.1). Before that, let's do a comparative analysis of the superior
(positive) and weak (negative) aspects of the methods described above.
Through the comparative analysis of the methods mentioned above, we were
convinced that the index of investment attractiveness of the regions published by the rating
agency "Expert RA" and the methodology of the magazine "Forbes" can be noted as a method
that includes information that is convenient and rich for investors. Although the level of
scientific basis of V.I. Klimov's methodology is high, it is not without certain shortcomings.
The three methodologies have their own pros and cons (Appendix 12).
When assessing the investment attractiveness of countries/regions according to these
methods, rich statistical data, legal-regulatory documents, experts' assessments and
questionnaires related to other issues are analyzed. Also, the information published b y the
mass media, data and studies of scientists and indicators related to the level of development
of small business are widely used.

152 Блюм Е.А. Обзод методик оценки инвестиционного потенциала региона // Молодой учёный. – 2013. - №7. – С.
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