Page 31 - Cloud Connections Event - Partner Business Models
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❺ Cloud Broker (emerging)
Mission
• Provide a “one-stop-shop” for Cloud adopters
Business Model
• Drives consumption to earn margin from Cloud Services Providers
• Aggregator – opportunity for volume commitments to improve margin
• Incremental revenue from value-add services & improved adoption
Critical Success Factors
• Strong commercial acumen
• Ability to drive “stickiness” (customer loyalty)
• Technology-enabled value-add services (security, admin, portal/self-service…)
• Automated business operations processes (eg. consolidated billing…)
