Page 66 - Selling DNA Spaces for Indoor IoT_DS_BC_210212
P. 66

Tagging                                                           • The Situation: Somebody already using RFID,
                                                                             so we’re not selling the use case, they’re
                                                                             already doing it!





                                                                           • Their Motivation: Cost savings?

                                                                             • $10 BLE tag vs $100 RFID tag




                                                                           • Your Proposition: We’re selling a better way
                                                                             of doing it





                                                                           • Benefits: More manageable, more scalable,
                                                                             better cost management,

                                                                             lower TCO, more business value from the

                                                                             infrastructure…



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