Page 67 - Selling DNA Spaces for Indoor IoT_DS_BC_210212

Standardization • The Situation: Already using BLE tagging, but
using a proprietary solution

• Their Motivation: A better solution

• We don’t need to sell the value of things like

asset tracking, environmental monitoring or
space utilization etc.

• Your Proposition: Standardization, leveraging
the wireless infrastructure across their

existing estate

• Benefits: Efficiency, optimization, cost

reduction, remove proprietary silos, provide

access to other applications (and the
subsequent business value)
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