Page 11 - ABN Seller's Guide

2020 Seller s Guide Step 3 Continued

THE I PORT CE OF PRICI G

Witho t a do bt, of all of the mistakes that a Seller can make, mispricing the home either too high or too lo is the

most harmf l and costl . Price o r home too lo , the home ill sell, and probabl sell q ickl , b t o ill lose
mone that is rightf ll o rs. Price the propert too high and it ill linger on the market and likel not sell costing
mone in the form of interest, repairs, pkeep and added stress.

Yo r REALTOR ill ork ith o to select the list price that p ts o r home in the best competiti e position to

sell for the highest price in the least amo nt of time. Together, o ill re ie homes like o rs that ha e recentl
sold, are c rrentl for sale, or ha e e pired or been taken off the market.

The most b er acti it ill occ r ithin the first co ple eeks of o r home being on the market. Therefore

pricing it correctl at the onset increases a timel sale ith less incon enience and greater monetar ret rn.

Ke Reasons to Price Properl :

A Timel Sale

Chances are that o r home ill ltimatel sell at its fair market al e. Pricing it properl at the onset simpl
increases the likelihood of a timel sale ith less incon enience and greater monetar ret rn.

Competition
B ers ed cate themsel es b ie ing man properties and the ill al a s look at a range of homes priced

competiti el . The kno , or learn er q ickl , hat is a fair price. If o r home is not competiti e in al e ith
those the ha e seen in the same price range, it simpl ill not sell.

Reputation
O erpricing ca ses most homes to remain on the market too long. B ers and agents become a are of the long
e pos re period and often are hesitant to make an offer beca se the fear something is rong ith the propert .

Clean, ell-prepared homes, hich are on the market for a long period of time, historicall sell for less than their
fair market al e.

Inconvenience
If o erpricing keeps o r home from selling promptl , o ma end p o ning t o homes, the one o are tr ing

to sell and the ne home o ha e alread p rchased. This can pro e to be costl , orrisome and er
incon enient.