Page 9 - ABN Seller's Guide

2020 Seller s Guide Step 3

HO E ELLI G UGGE TIO

Call a Professional
Yo r home is one of the most al able possessions o ill e er sell. It req ires skill, e perience, and
nderstanding of the c rrent market. A licensed real estate professional has e pertise and access to
marketing tools that can ma imi e o r ret rn.

Pricing
One of the first things o r Realtor ill do is help o price o r home effecti el . Sometimes sellers
mistakenl price their ho ses higher, kno ing that the can lo er the price if it doesn t sell. This can
often backfire on the sellers. B ers often shop aro nd before the b and often recogni e al e in a
specific price range beca se of this comparison shopping.

Using the M ltiple Listing Ser ice (MLS), the Realtor ill prepare a Comparati e Market Anal sis
(CMA) hich in ol es a s r e of homes that are on the market, or ha e recentl sold, that are similar to
o rs. Yo r Realtor ill then ad ise o on the additional al e (or deficit) of o r home s niq e
feat res, and factor that into the eq ation. Depending pon ho an io s o are to sell (and ho fast
o need to close), o r Realtor can s ggest different strategies to help o get top dollar for o r
home.

Once o sign a Listing Agreement, o r Realtor ill de elop a comprehensi e marketing plan. B t

first, o r Realtor ill take a look at o r home and ma s ggest a s to make it sho better.
Remember hat o looked for hen o bo ght the ho se? Take a look at the selling tips on the ne t

fe pages to get a better idea of ho o sho ld look at o r home thro gh the e es of a b er .

Yo r Realtor ill p t o r home on the MLS so other agents ill become a are of o r propert . Yo r

Realtor ill also net ork ith other agents, cond ct open ho ses, and s ggest a s to stim late
acti it . Ad ertising is ital.

Comparative Pricing

Val e is a relati e term. One o ner s q aint little cottage ma be another s mone pit. Ob io sl then,
o need some basis of objecti it and o can find it b ha ing o r Realtor rate o r ho se against

other similar ho ses in like neighborhoods. Yo can co nt on o r Realtor to be frank if o r asking

price is too high. Yo r Realtor ill ork together ith o to factor in all the important aspects of o r
home.