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• Involving Other Key Players; and Claiming Your Power as Storyteller-in-Chief!
• Writing the Report. BrandED Bootcamp is an active, professional
This workshop will include a review of lessons development day focused on the "why" of
learned from a number of high profile criminal branding and the development of personal
and civil cases. It will also include a review of brand and school brand. In this collaborative
the due process rights available to students session, participants use the Power of Three
and staff, and strategies for addressing unique value that marketers know: IMAGE, PROMISE,
circumstances related to students or staff with and RESULT featured in the book, BrandED.
disabilities, dealing with allegations of criminal Former New Jersey educators Eric Sheninger
conduct, responding in cases involving potential and Trish Rubin have adapted brand defining
claims of discrimination, addressing english tools for empowering school communities in a
language learners, and other situations that may digital and social age. Led by the author Trish
pose investigatory challenges. Rubin and former principal and BrandED trainer
Judy Wilson, participants share BrandED tools
WEBINAR with fellow educators as they actively create
their "storyteller-in-chief" leadership brand
Bringing It All Together: A and initiate an action plan for building a school
Systemic Approach to Student Safety brand strategy for the new school year.
Mar. 10, 2020; 3:30 pm - 4:30 pm
Presenters: David Nash, Esq., LEGAL ONE Intervention and Referral
Director; Rebecca Gold, Retired Director of Services: The Next Generation
Human Resources (PSEL Standards, 3, 5, and 10)
Fee: $40 Mar. 11, 2020; 9 am - 3 pm at FEA
This webinar provides a framework for putting Presenter: Gary Vermiere, FEA Consultant
in place appropriate policies and protocols to
protect student safety. Participants will learn Fee: $149
about the high expectations established in case This activity-based session is designed to
law and codified in statute and regulation related provide I&RS team members and school staff
to student safety. Specific issues addressed responsible for I&RS with specific concepts,
include HIB policies, key elements of the code tools, techniques, and practice in assessing
of student conduct, key requirements related to and addressing students’ learning, behavior,
student risk assessment, and working closely with and health difficulties consistent with the
law enforcement and other outside entities. New Jersey Department of Education’s Tiered
System of Supports. Emphasis will be placed on
collaborative consultation and strategies and
Driving the CAR Process Through techniques for using objective data, school and
Culturally Responsive Teaching community resources, and creativity in problem
solving and planning I&RS cases. There will be
(PSEL 3, 4, and 7) a focus on applying structure and systematic
Mar. 10, 2020; 9 am - 3 pm procedures to the coordinated planning and
at Brick Township PD Center delivery of effective programs of I&RS.
Presenters: Emil Carafa, Coordinator of
Professional Learning, FEA; Vicki Duff,
Coordinator of Professional Learning, FEA The Principal/AP/VP's
Fee: $149 Survival Guide!
The Connected Action Roadmap (CAR) provides Mar. 11, 2020; 9 am - 3 pm at MUJC
a coherent approach to curriculum, instruction, Presenters: Sandra L. Jacques, Esq., LEGAL
assessment, and school climate that builds a ONE Supervisor of Legal Research and
common language and understanding for all Content; James J. Sarto, Ed.S., Coordinator -
learners. Culturally responsive teaching is using Leaders to Leaders Program
the cultural knowledge, prior experiences, and Fee: $150
performance styles of diverse students to make Novice, experienced, and veteran principals
learning more appropriate and effective for and assistant principals! How can we possibly
them. It teaches to and through the strengths remember everything? Time goes by, students,
of these students. staff, community, process, procedures, and most
Join us and explore a day of learning with the importantly… educational law changes. This may
Connected Action Roadmap (CAR) as we travel be the refresher PD you have been waiting for.
the road of culturally responsive teaching with Join us as we focus on basic “I should already
a focus on our CAR conversations. Our diverse know that” information, as well as:
community of students in our schools make it • Daily school operations, duties, and
essential for our professional learning communi- responsibilities;
ties to have conversations to examine strategies,
activities, assessments, and learning styles of our • Case studies on student accountability;
diverse populations. • Smoking v. Vaping v. Drug Policies;
• Contracts and Job Descriptions;
BrandED Bootcamp • Tenure and Bumping Rights;
(PSEL Standards 1, 2, 6, and 9) • Tips, Suggestions and Time Saving
Exercises;
Mar. 11, 2020; 9 am - 3 pm at FEA • Search and Seizure;
Presenters: Trish Rubin, Founder, Trish Rubin • Due Process – Releasing Staff Members
Ltd. Global Marketing Instructor/Author and from Their Positions;
Speaker; and Judith Wilson, Former NYC
Principal/PD Trainer Executive Leadership • Student Safety;
Institute and BrandED Certified Trainer • Common Sense!
Fee: $149 • Document, Document, Document!
In an Age of Attention, Build a School Brand • It’s Always Been Done That Way, How Did I
Beyond a Logo, Mascot, and Website by Know It Was Illegal!
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