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CHAPTER 3 • Integrative Managerial Issues 107
thing about PwC’s CDO position is that it is rotating—that diversify their pool of protégés.” Part of the partners’ evalua-
is, partners are rotated in and out of the role every two years. tions will be based on their advocacy and investment in these
Currently, that position belongs to Maria Castanón Moats, an individuals. But PwC doesn’t just expect its employees to
audit partner who recently was named CDO. know what to do in mentoring. A toolkit for successful advo-
Another diversity commitment that PwC has made is cacy was created that includes guidelines, suggested readings,
to talent development. Professional services companies, like and other internal resources. And the most important part of
PwC, prosper or fail because of their human talent. PwC has that toolkit? Videos showing real-life examples of partners
made it a priority to “find, engage, and promote the best and and staff members sharing their personal experiences with
brightest employees, especially those from underrepresented mentoring.
groups.” To attract such outstanding, diverse talent, the com-
pany offers employees an enviable array of benefits. Because Discussion Questions
work at professional services companies can be arduous and
demanding, PwC has looked for ways to offer its employees 3-24 How might population trends affect a professional services
work/life flexibility to deal with personal and professional organization like PwC? What might it have to do to adapt to
challenges. Some of the benefits it offers include backup child- these trends?
care assistance, paid paternity leave, nanny resources and refer- 3-25 What challenges might PwC face in adapting to a more diverse
applicant pool of college graduates?
rals, onsite religious accommodations, well-being rewards, and
tax equalization for all domestic partners. 3-26 Businesses often face the dilemma of retaining diverse
employees once they’re trained. What can PwC do to retain its
Finally, a major key to PwC’s diversity management is diverse employees?
its mentoring program, which has been described as “world 3-27 What advantages do you think PwC’s mentoring program
class.” A mentor is a senior employee who sponsors and sup- provides? What potential drawbacks might there be?
ports a less-experienced employee, called a protégé. Although 3-28 PwC’s “rotating” chief diversity officer is an unusual approach.
half of the company’s mentoring pairings are cross-cultural, What advantages do you see to such an arrangement?
Moritz has asked each of PwC’s 2,500 partners to “consciously Drawbacks?
Endnotes
1. “National Business Ethics Sur- workforce.com, February 7, 2013; Relevance,” Journal of Inter- 12. R. J. House, N. R. Quigley, and
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downloads/2013NBESFinalWeb. Wall Street Journal, December Gelade, P. Dobson, and K. Auer, Advertising Research Through
pdf, 12. 7, 2012, B1+; and V. Shannon, “Individualism, Masculinity, and a Contemporary Framework,”
2. S. Lohr, “Stress Test for the Global “Apple to Resume U.S. Manufac- the Sources of Organizational International Journal of Adver-
Supply Chain,” New York Times turing,” New York Times Online, Commitment,” Journal of Cross- tising 29, no. 1 (2010): 111–39;
Online, March 19, 2011. December 6, 2012. Cultural Psychology (September R. R. McRae, A. Terracciano,
3. S. Lohr, “Stress Test for the Global 8. A. Pande, “How to Make Onshor- 2008): 599–617; G. Hofstede, A. Realo, and J. Allik, “Inter-
Supply Chain,” New York Times ing Work,” Harvard Business Re- “The Cultural Relativity of Or- preting GLOBE Societal Prac-
Online, March 19, 2011; D. Jolly, view, March 2011, 30; P. David- ganizational Practices and Theo- tices Scale,” Journal of Cross-
“Long Pause for Japanese Indus- son, “Some Manufacturing Heads ries,” Journal of International Cultural Psychology (November
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March 16, 2011; and M. Helft vakaran, and M. Mani, “Is Back- Consequences: International Dif- Culture and Leadership across
and N. Bunkley, “Disaster in Ja- shoring the New Offshoring?” ferences in Work-Related Values the World: The GLOBE Book of
pan Batters Suppliers,” New York Strategy & Business, October 21, (Beverly Hills, CA: Sage Pub- In-Depth Studies of 25 Societies
Times Online, March 14, 2011. 2008, 1–3. lications, 1980), 25–26. For an (Philadelphia: Lawrence Erl-
4. Percentages based on Securities 9. J. Teresko, “United Plastics Picks interesting discussion of collec- baum Associates, 2007); and R. J.
and Exchange Commission 10-K China’s Silicon Valley,” Industry tivism and teams, see C. Gomez, House, P. J. Hanges, M. Javidan,
filings, Hoovers.com, March 14, Week, January 2003, 58. B. L. Kirkman, and D. Shapiro, P. W. Dorfman, and V. Gupta,
2015. 10. “Global Business: Getting the “The Impact of Collectivism and Culture, Leadership, and Organi-
5. E. Beinhocker, I. Davis, and L. Frameworks Right,” Organization In-Group Membership on the zations: The GLOBE Study of 62
Mendonca, “The 10 Trends You for Economic Cooperation and Evaluation Generosity of Team Societies (Thousand Oaks, CA:
Have to Watch,” Harvard Business Development, April 2000, 20. Members,” Academy of Manage- Sage Publications, 2004).
Review, July–August 2009, 55–60. 11. From the Past to the Present box ment Journal (December 2000): 13. D. Dearlove and S. Crainer, “En-
6. B. Davis, “Migration of Skilled based on D. Holtbrügge and A. 1097–106. Hofstede’s term for terprise Goes Social,” Chief Ex-
Jobs Abroad Unsettles Global- T. Mohr, “Cultural Determinants what we’ve called quantity of ecutive, March 2002, 18; and
Economy Fans,” Wall Street Jour- of Learning Style Preferences,” life and quality of life was actu- “Bronze Winner: Ben & Jerry’s
nal, January 26, 2004, A1. Academy of Management Learn- ally “masculinity versus feminin- Citizen Cool,” Brandweek, March
7. E. Frauenheim, “Bringing the ing & Education, December ity,” but we’ve changed his terms 18, 2002, R-24.
Jobs Back Home: How ‘Reshor- 2010, 622–37; G. Hofstede, because of their strong sexist 14. M. Friedman, Capitalism and
ing’ Is Coming to America,” www. “The GLOBE Debate: Back to connotation. Freedom (Chicago: University