Page 352 - Fundamentals of Management Myths Debunked (2017)_Flat
P. 352

Maybe the greatest fallacy about motivation


                         is that everyone is motivated by money.



                    Many ineffective or inexperienced managers



                            naively believe that money is a prime


                      motivator. Then they proceed to ignore the



                            many other actions and rewards they


                          control that are as equally important as



                    money, if not more so. As you’ll see, one size



                         doesn’t fit all, and the secret to being an


                       effective motivator is understanding each



                                         individual’s unique needs.




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